Boost Park City Short-Term Rental Income During Ski Season

It's that time of year again!

Halloween is done, the leaves have changed colors, and the skiers are getting ready!

Park City, Utah, is known for its world-class skiing, beautiful mountain scenery, and vibrant winter atmosphere. As a short-term rental owner in Park City, ski season offers a prime opportunity to maximize your property’s income potential. With the right strategies, you can boost your income, maintain high occupancy, and provide an exceptional experience for winter guests. Here are 10 effective tips to help you make the most of ski season.

1. Optimize Your Seasonal Pricing Strategy

Park City ski season attracts many visitors, so adjusting your pricing to reflect demand is essential. Use dynamic pricing tools to help you set nightly rates based on demand, holiday periods, and local events. Consider raising prices slightly for peak weekends and major events like the Sundance Film Festival, while keeping rates competitive enough to attract bookings during slower periods.

2. Make Your Listing Winter-Ready with Seasonal Descriptions

Your listing description is your property’s first impression, so make it seasonally relevant. Highlight winter-friendly features like a fireplace, hot tub, or cozy living areas where guests can unwind after a day on the slopes. Emphasize proximity to ski resorts, shuttle services, and ski rental shops. Words like “ski-in/ski-out,” “close to the slopes,” and “winter getaway” can help attract more search traffic and engage potential guests.

3. Create a Winter-Themed Welcome Package

A small gesture can go a long way in creating a memorable guest experience. Consider creating a winter-themed welcome package with items like hot cocoa, local snacks, hand warmers, and a guide to local winter attractions. Including a map with recommended ski resorts, restaurants, and après-ski spots will add value to their stay and encourage them to book again or leave a positive review.

4. Offer Ski-Friendly Amenities

Park City’s ski season guests are often looking for specific amenities that make their trip smoother. Here are some ski-friendly amenities to consider:

• Ski racks or secure storage for equipment

• Boot dryers for added convenience

• Washer and dryer for washing winter gear

• Heated floors or extra blankets for warmth

Providing these amenities can set your rental apart from others and make it more appealing to guests who are in town for skiing and snowboarding.

5. Invest in Professional Winter Photography

High-quality photos are essential for any rental listing, but they’re especially important during ski season. Hire a photographer to capture your property in the winter, showcasing its proximity to the slopes, snowy surroundings, and cozy interiors. Highlight features like the fireplace, hot tub, or spacious gathering areas where guests can relax after a day in the snow. Winter photography can make your listing stand out and increase click-through rates.

6. Market Your Property for Après-Ski Appeal

Après-ski culture is a big part of the winter experience for many guests. If your rental has cozy spaces for lounging, dining, or socializing, emphasize these in your listing. Describe areas for warming up by the fire, hosting family dinners, or enjoying hot chocolate on a snowy night. Guests will love the idea of a comfortable retreat after a day on the mountain.

7. Provide Insider Tips on Park City Skiing and Winter Activities

As a local rental owner, you have valuable knowledge about Park City’s winter offerings. Include a guide or pamphlet with insider tips on the best ski resorts, lift ticket deals, rental shops, and local events. Suggest winter activities beyond skiing, like snowshoeing, ice skating, or visiting the Park City Main Street for shopping and dining. Personalized recommendations enhance the guest experience and increase the likelihood of positive reviews.

8. Be Flexible with Check-In and Check-Out Times

Ski season often brings guests with unique schedules, especially for weekend getaways. Consider offering flexible check-in and check-out times where possible to accommodate skiers’ plans. If guests have a late flight or an early morning on the slopes, this flexibility can create a better experience, leading to stronger reviews and higher rebooking rates.

9. Keep Your Property Well-Maintained and Snow-Ready

Heavy snow and freezing temperatures can impact your property. Make sure to have a regular maintenance plan in place during the ski season, including:

• Snow removal for driveways and walkways

• Heating system check-ups to avoid any issues

• Emergency contact information for quick help

Guests will appreciate a safe and well-maintained space, and it will reduce the chances of complaints or issues during their stay.

10. Promote Repeat Stays with a Guest Loyalty Discount

Encourage repeat guests by offering a discount for future stays. This could be especially appealing to frequent skiers or families who come to Park City each winter. Let guests know about the discount in a follow-up message after their stay, and consider offering a small discount for next ski season if they book early. This strategy can help you fill your calendar for the following winter.

Why TruStay is the Ideal Partner for Park City Short-Term Rental Management

Managing a successful short-term rental in Park City during ski season can be demanding. From pricing and marketing to maintenance and guest satisfaction, there’s a lot to handle. At TruStay, we specialize in Park City short-term rental management, offering a true partnership model designed to maximize your property’s potential. Our expert team takes care of everything, from dynamic pricing and professional photography to seamless guest communication and maintenance. With TruStay, you can enjoy a worry-free rental experience and increased income during the high-demand winter season.

Ready to take your Park City vacation rental to the next level? Click here to see why more Park City owners are choosing TruStay! Or if you'd rather talk to us directly, dial 801.692.3522 today to learn how we can help your property thrive during ski season and beyond!